We are so very excited to let our community know that Member Appreciation Days (MADs) have returned! They take place on the second and fourth Wednesdays of each month.
Before 2020, MAD was a monthly celebration of our members where local farmers and food producers held demos, there were free samples all over the store, and our community had the delightful opportunity to celebrate together, visit with neighbors, make new friends and connections, and talk with our staff.
As before, one of your two monthly member discounts will be tied to MAD. Please read below to learn why we are excited to be bringing MAD back; so excited, as a matter of fact, that going forward, we will be holding MAD twice a month, not just once as we did before 2020.
Beginning in March, SoRo Market is bringing back twice-monthly Member Appreciation Days (MAD). Each and every MAD will celebrate our customers, our members, and the wonderful community in which we’ve been operating since 2001. Just as in years past (pre-2020), MAD will feature free samples, snacks and local vendor demos. We are excited to bring back this popular regular Co-op event.
To encourage MAD store visits, the Co-op is also revising the monthly two-discount usage policy. Beginning in March, members must take one of their two monthly member discounts during a MAD (2nd and 4th Wednesdays). The other discount can be taken on any day of the month (Wild Card day). Monthly discount rates (5% for blue, 15% discount for gold) and all other member benefits will remain unchanged.
Local sisters Jenna & Nora Rice will be at the Co-op on Member Appreciation Day on April 22 from about 4-6pm to celebrate and sign copies of their new cookbook, The Vermont Farm to Table Cookbook, which will be available
We appreciate our members! Starting on April 22nd, members who use their discount on Member Appreciation Day (MAD) can enter to win a $25 gift card. Please look for the giveaway display near the front of the store.
Happy Member Appreciation Day! From 2-4:30pm we are thrilled to be hosting a live demo with a rep from Vermont’s own Culture Pop Soda, the probiotic soda sweetened only with fruit juice. Come try some as well as all the
Happy Member Appreciation Day! Our guy Matthew enjoyed – with gusto! – some very delicious and very local popcorn from Maple Harvest Popcorn in Washington, VT earlier and let’s just say that we are lucky that there were any free
Member Appreciation Days are twice-monthly celebrations of our members and community, held on the 2nd and 4th Wednesdays of each month. They include free samples, snacks, and local vendor demos—just like before 2020.
Beginning in March, MADs will be held every month on the 2nd and 4th Wednesdays.
Starting in March, Members still receive two discounts per month, one discount must be used during a Member Appreciation Day and the second discount can be used on any day of the month (Wild Card day).
No. Blue members still receive 5%, Gold members still receive 15%, all other member benefits remain unchanged.
MADs are designed to be lively, welcoming community events. Tying one discount to MAD helps encourage participation, support local vendors doing demos, and creates a more social, cooperative shopping experience.
You still have one Wild Card discount to use any day and the option to plan ahead or shop earlier/later on MAD Wednesdays. If a member has ongoing access concerns, please bring these concerns to the meetings of the Board of Directors, every third Tuesday at 6pm in the Royalton Library.
No, MAD discounts may only be used in person on MAD Wednesdays.
Unused discounts do not roll over, just as before. We encourage members to mark MADs on their calendar or watch for reminders in-store and via email.
This is a return to a long-standing, pre-2020 Co-op practice. We’ll continue listening to member feedback and adjusting as needed.
Builds stronger member engagement, supports local producers, creates a more vibrant in-store experience, and reinforces the cooperative values that make SoRo Market special.
Soro Market will be closed on Memorial Day. Please shop ahead.